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Healing Games

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with behavioral intelligence

science with soul, designed for real humanity

empowering everyday experiences to uplift the human spirit

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We are all about BI. We are a behavioral change/habit hacking resort/living lab in Pai, Thailand, where we employ games and daily life products to empower deep human transformation.Behavioral Intelligence (BI) is the scientific insight into human behavior—how we think, feel, and act—and the ability to translate these insights into tools, technologies, and environments that empower people to become the most intelligent and evolved version of themselves and unlock full-spectrum human flourishing.The Future: Symbiotic Evolution of AI and BI When AI’s "super-computing power" merges with BI’s "deep human insight", we enter a more balanced era of civilization—where technology no longer merely replaces human labor, but empowers the human spirit.

we help brands, products, and spaces translate behavioral science into meaningful experiences—so healthier choices feel natural and delightful.

why does this matter?

Because how people behave at work (as employees) mirrors how they behave as customers:

A snack brand’s impulse buyer and a corporate team’s quick decision-maker both rely on heuristics and subconscious cues.

A luxury hotel guest and a job candidate assessing your culture both respond to safety signals and belonging cues.

The Business Advantage:

When you stop optimizing for "industry standards" and start designing for universal human wiring, you unlock:→ 22% faster decision-making in B2B sales (reducing analysis paralysis)→ 3x repeat purchases in retail (by anchoring to memory triggers)→ 40% lower turnover (by aligning HR practices with motivational drivers).

Classic economics segments by supply. Behavioral intelligence segments by demand—the human behind the transaction.

design for flourishing

science × soul

Behavioral psychology, habit design, and UX meet real feelings and behaviors—so change is natural, not forced.

ethical & human-first

We guide goodwill over manipulation, using environments and systems that catalyze healthy choices at the right moments.

good for people, good for business

Designing with BI increases satisfaction, deepens loyalty, and grows word-of-mouth—sustainably and with integrity.

We go beyond basic survival and convenience, shaping experiences that nourish 21st-century thrival needs.

We are all about BI. We are a behavioral change/habit hacking resort/living lab in Pai, Thailand, where we employ games and daily life products to empower deep human transformation.

Behavioral Intelligence (BI) is the scientific insight into human behavior—how we think, feel, and act—and the ability to translate these insights into tools, technologies, and environments that empower people to become the most intelligent and evolved version of themselves and unlock full-spectrum human flourishing.

The Future: Symbiotic Evolution of AI and BI When AI’s "super-computing power" merges with BI’s "deep human insight", we enter a more balanced era of civilization—where technology no longer merely replaces human labor, but empowers the human spirit.